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Indigo Events & Promotions · Mar 2017 - Mar 2020 · Mumbai, India

Data Analyst

Directed data-driven media strategies that improved customer satisfaction +30% and lead conversions +25%. Optimized campaigns via Google Analytics and BI tools: +40% CTR, -20% CAC, and +10% ROI.

  • A/B testing and media optimization: +25% conversions, -20% CAC
  • +40% CTR across campaigns with +10% ROI
  • Built a data-focused app boosting engagement +27%
Data AnalysisA/B TestingDigital Marketing